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UNIT I

Business –Meaning and Contents, Business as a system, Business and Legal and Economic Environment, Forms of Business Organization (meaning, merits & demerits).

UNIT II

Management- Management Principles, Henry Fayol’s principles of management, Taylor’s Scientific Management, Management Process, Basic Functions (in short), Meaning, Nature and Process, Role of Manager.

Organizational Behavior- Need of Understanding human behavior in organizations, Challenges and opportunities for OB, Contributing disciplines to the field of OB, Conceptual Models of OB.                                                                                      

 

UNIT III

Managing Personnel- HRM- Meaning and Functions, Manpower Planning, Job Analysis and Design, Training, Career Planning & Development, Motivation, Compensation Management.

Managing Finance-Concept of Fixed and Working Capital, Main Sources of Finance, Accounting: Meaning, Users, Budgeting- Meaning, Type of Budgets.          

 

UNIT IV

Managing Production- Basic Concepts, Objectives, Elements of Productions, Planning and Control.

Managing Sales and Marketing- Basic Concepts of marketing, Sales Promotions  (including Salesmanship)                                                                                   

 

TEXT BOOKS:

1.         Kotler, “Philip, Marketing Management”, 9^th Ed., Prentice Hall of India, 2000

2.            Maheshwari S.N., “Financial Management – Principles and Practice”, 6^th revised Ed. S. Chand & Sons, 1992.

 

REFERENCE BOOKS:

1.         Chadha N.K., “Human Resource Management- Issues, Case Studies & Experimental Exercises”, 2000

2.         John W. Newstrom and Keith Davis, “Organisational Behaviour–Human   Behaviour at work”, 10^th Ed., 1997.

3.         Koontz and Weihrich, “Management  - A global perspective”, 10^th Ed., McGraw Hill International Ed., 1993.

4.            Maheshwari S.N and Maheshwari S.K, “An introduction to Accountancy”, 5^th Ed, Vikas publishing house Panneerselvam, Production and Operations Managmenet, PHI-1999

5.            Robbins, Stephen P., “Organisational Behaviour”, 8^th Ed.. Prentice Hall of India, 1998.

6.         Singh B.P. & Chabbra T.N., Business Organisation and Management Functions, Dhanpat Rai & Co. 2000.

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