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UNIT-I

Concepts and Fundamentals: Meaning of communication,              Importance of communication, Communication scope, Process of communication, Communication models and theories, Essentials of good communication - The seven Cs of communication, Factors responsible for growing importance of communication, Channels of communication, Verbal and Non-Verbal communication, Formal and Informal communication, Barriers of communication                                                                               

 

UNIT-II

Written Communication: Objectives of written Communication, Media of written communication, Merits and demerits of written communication, Planning business messages.

Writing Letters:  Business letters, Office memorandum, Good news and bad news letters, Persuasive letters, Sales letters, Letter styles/ layout.

Report Writing: Meaning & Definition, Types of report (Business report & Academic report), Format of report, Drafting the report, Layout of the report, Essential requirement of good report writing.

Language Skills: Improving command in English, Choice of words, Common problems with verbs, adjectives, adverbs, pronouns, conjunctions, punctuation, prefix, suffix etc.                                                                                                                                   

UNIT-III

Oral Communication: Principles of effective oral communication, Media of oral communication, Advantages of oral communication, Disadvantages of oral communication, Styles of oral communication. 

Interviews: Meaning & Purpose, Art of interviewing, Types of interview, Interview styles, Essential Features, Structure, Guidelines for Interviewer, Guide lines for interviewee.

Meetings: Definition, Kind of meetings, Advantages and disadvantages of meetings/ committees, Planning and organization of meetings.

Job Application: Types of application, Form & Content of an application, drafting the application, Preparation of resume.

Project Presentations: Advantages & Disadvantages, Executive Summary, Charts, Distribution of time (presentation, questions & answers, summing up), Visual presentation, Guidelines for using visual aids, Electronic media (power-point presentation).

Arts of Listening: Good listening for improved communications, Art of listening, Meaning, nature and importance of listening, Principles of good listening, Barriers in listening                                                                                                                                 

UNIT-IV

Business Negotiation: Definition of negotiation, Factors that can influence negotiation, what skills do we need to negotiate, Negotiation process (preparation, proposals, discussions, bargaining, agreement, implementation).                                                  

TEXT BOOK:

 1.      Rayudu, “C.S- Communication”, Himalaya Publishing House, 1994.

 

REFERENCE BOOKS:

1.         Reuben Ray, “Communication Today: Understanding Creative Skill”, Himalaya Publication House, 2001

2.         Malra Treece, “Successful Communication for Business and Management”, Prentice Hall, 1997.

3.         Bovee & Thill, “Business Communication Today”, McGraw Hill, 2003

4.         Murphy and Hildebrandt, “Effective of Business Communication”, 5^th Ed., New York McGraw, 1988.

5.            Rajendra Pal and J.S Korlahalli, “Essential of Business Communication”, Sultan Chand and sons, 1997.

6.         K. K. Sinha, “Business Communication”, Galgotia, 2003

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